trendwatching.com

Consumer and marketing trends from around the world. Updated monthly.

• September 2010 | MATURIALISM

  

  

  Check out the rise in 'mature materialism': experienced, less-easily shocked, outspoken consumers who actually appreciate brands that are a little bit more daring if not risqué...

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• July/Aug 2010 | INNOVATION INSANITY

  

  

  With the entire world now engaged in creative destruction, INNOVATION INSANITY is upon us. Case in point: the dozens of smart innovations we?ve rounded up for this briefing, covering more than a dozen different industries and hailing from more than two dozen countries. Courtesy of our sister-site Springwise.

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• June 2010 | MASS MINGLING

  

  

  Forget tech-induced social isolation and loneliness: technology is driving people to connect and meet-up en masse with others, in the 'real world'. It makes for an interesting, easily-digested trend to turn into new services for your customers...

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• May 2010 | STATUSPHERE

  

  

  As consumers have started to bestow recognition on fellow consumers straying off the beaten consuming-more-than-thou-path, status is now also about acquired skills, about eco-credentials, about generosity… Is your brand ready for a far more diversified 'STATUSPHERE'?

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• April 2010 | BRAND BUTLERS

  

  

  With consumers increasingly looking to be assisted and cared for, brands urgently need to master 'butlering' skills. Here's how to get started, including 50+ examples from brands already capitalizing on this trend...

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• March 2010 | 6 TREND VIDEOS

  

  

  This month, we bring you a light-hearted yet insight-heavy video edition, featuring consumers from all over the world, speaking their mind on a variety of trend topics.

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• February 2010 | FUNCTIONALL

  

  

  FUNCTIONALL highlights a new breed of products that are simple / small / cheap (with a dash of sustainability), giving them global appeal, from India to Sweden. Now, if that doesn't warrant a brainstorming session...

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• December 2009 | 10 CRUCIAL CONSUMER TRENDS FOR 2010

  

  

  All yours: ten consumer trends that will inspire you to introduce new products and services over the next 12 months. Remember, you can't shrink your way to greatness ;-)

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• October 2009 | NOWISM

  

  

  As the future is uncertain, and the past is, well, the past, instant-gratification seeking consumers are embracing anything that is 'real-time' with more passion than ever before. And despite this trend's seemingly ephemeral character, it is rich in solid, applicable trend examples...

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• September 2009 | TRANSPARENCY TRIUMPH

  

  

  Think 'transparency' is an established, maturing theme? You ain?t seen nothing yet. Here?s a fresh look at the latest and greatest in the transparency arena, where savvy consumers (as well as on-trend brands) can score triumph after triumph.

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